![]() It was an ad for an apartment building in New York called the Hawthorne Court Apartments. The very first audio commercial came out in 1922. Jeanna: But a few brands saw an opportunity in this new format, and decided to give it a try. ![]() And companies thought, "If it ain't broke, don't fix it." In the early 1920s, when commercial radio was first starting out, advertisers were skeptical of this new medium.įor years, the main type of advertising had been print ads in newspapers and magazines. That's producer and sonic branding expert Jeanna Isham. Jeanna: Like many things in advertising, jingles came from the radio. Somehow, insurance jingles survived, when other jingles faded away. Some of these jingles have been around for over fifty years.Īnd new ones are still being created today. You might be totally sick of them, or you might think they’re actually pretty fun. Here in America, insurance jingles are everywhere. You're listening to Twenty Thousand Hertz. Visit /20k and sign up for a one-dollar-per-month trial period. Go to /hertz to start hiring today.įind the right doctor, right now with at /20k. To learn more about sonic branding, subscribe to Jeanna’s podcast, Sound in Marketing, and buy Colleen’s book, Audio Branding: Using Sound to Build your Brand. ![]() If you know what this week's mystery sound is, tell us at. Sign up for Twenty Thousand Hertz+ to support the show & get our entire catalog ad-free. Watch our video shorts on Youtube, Instagram, and TikTok.įollow us on Twitter, & Facebook and Reddit. The question is, why? Featuring Jeanna Isham of the Sound in Marketing podcast, audio branding expert Colleen Fahey, and brand manager Sergio Trujillo. Today, there’s just one industry where jingles are still as common as ever: insurance. Many brands have now dropped their melodic earworms in favor of spoken word slogans. But in the last twenty years, jingles have nearly gone extinct. This episode was written and produced by Jeanna Isham. ![]()
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